there are few moments in recent memory, at least in digitalfilm tree’s 21-year history, that have felt as urgent and important to amplify the storyteller’s voice as it feels today. 
 
in the midst of an overwhelming year for many, we celebrated a milestone birthday by looking around and looking within, to best be of service – to our clients, our team, and to our community.  
 
it was clear that we wanted and needed to reiterate to our long-standing creative partners as well as those meeting us for the first time – that digitalfilm tree (dft) exists, and has always existed, for one reason and one reason alone: empowering storytellers.  
 
we looked at our own team: a complex and gifted arsenal of artists, technologists, and innovators. we looked at our clients: a kaleidoscope of talent, vision, passion, and persistence that humbled us as often as they challenged and inspired us. we looked at our peers: a landscape of pioneers and arbiters of industry-defining progress.  
 
what we saw was the beginnings of a new hollywood; voices guiding us all into uncharted frontiers of growth, sustainability, and unprecedented opportunities of collaboration, not to be defined by location or the constraints of accessibility.  
 
that outlook challenged us. this moment has reinvigorated us. 
 
while dft has adopted a new look, you’ll find many of us to be the same faces you’ve known for decades. our growth, the success of our clients, the power in the stories we’ve been proud to help bring to light, have all been built by this dynamic and ever-adaptive brain trust.  
 
whether you’ve known us the last 21 years or you’ll come to know us over the next, we’re grateful for the opportunity to serve your story and empower your voice.  
 
bring us your challenges, your biggest pain points, your most ominous hurdles, and let us do what we’ve done best – solve for you and reimagine what’s possible.  
 
we hope you enjoy our new look as much as we relished defining it and all that it means to us, but most importantly, we look forward to it inviting more people into our extended family, holding open more doors to those long thought to be on the outside, and toppling more roadblocks in the creative process than ever before.  
 
as a people focused on a common goal – empowering storytellers from every corner, background, means, and ability – we’re thrilled to be walking into the new year with this fresh look and deepened focus on all we hold most dear.  
 
in this together, 
ramy katrib 
ceo 
digitalfilm tree | dft