DigitalFilm Tree CEO Ramy Katrib Discusses Post-Production Vision at NAB 2025

At NAB 2025, Ramy Katrib, CEO of DigitalFilm Tree, highlighted the company’s evolving approach to post-production, emphasizing that in today’s landscape of tighter budgets and faster tech, innovation is key to survival. With a 25-year legacy rooted in R&D, DigitalFilm Tree continues to explore emerging tools through partnerships with platforms like Signiant and DaVinci Resolve.

Katrib also focused on the rise of remote freelance artists, many of whom lack access to secure, professional-grade infrastructure. To address this, the company launched GEOpost®, a global platform that connects remote creatives directly to DFT’s secure pipeline—providing everything from equipment to built-in security protocols. For physical workspaces, DFT collaborates with studios around the world like Goldcrest in New York to offer on-site options when needed.

A core GEOpost feature is fast, centralized access to camera raw files, eliminating redundancies and streamlining workflows. As concerns about AI and intellectual property grow, GEOpost also offers a secure, private AI sandbox—keeping sensitive data safe from public cloud exposure.

Katrib credited influencer culture for inspiring DFT’s agility: constantly adapting tools and training talent to stay ahead. With GEOpost at the center, DigitalFilm Tree is betting on data-driven workflows, flexible infrastructure, and decentralized talent to define the future of post.